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About Us

I've loved fashion starting from the time I was old enough to dress myself. I've had a quirky sense of style since I was a little girl and would wear sunglasses with the lenses popped out just to make a fashion statement (haha!). I had always dreamed of doing something BETTER with my love for fashion, but never knew how it was possible. I was very driven after graduating high school, and I also knew I wanted to make a difference in others' lives. I set out to be in the healthcare field upon graduating with my four year degree. After school, I got married and started pursing my next degree in the clinical research field for my Masters of Science.

After having my first baby in January 2013, I realized I wanted to take a step back from the healthcare world and pursue my ultimate passion: my family. I wanted to spend ample amounts of time with my son and not leave him for work every morning, but still be able to contribute to my family's finances. In July 2013, I picked up my tools and set out to create items from my home office, items I would want to dress my son in. After dressing my little man for a while, I realized there was a void in the market for boys. Being a total girlie girl myself, it was second nature to be inspired to develop fun items for girls, however, I wanted my designs to stand out and have different options for mom's who had boys.

My products are true to a very specific, curated edgy/urban vibe.  I like to incorporate a mixture of monochrome, hipster swag, edgy street style, and minimalism into each item I design. These are not just every day pieces, though they can be worn every day. They're much more than that! I’m very passionate about everything I make, as each piece takes an ample amount of time with lots of love put in. Today, I'm fortunate enough to have a small team, who helps me with production, customer service, printing, and other behind the scenes business aspects. Our shop ships internationally, and I'm thrilled knowing that my gear is being worn by kids all over the world. We've been fortunate enough to have our products end up in several different celebrities' hands and on their sweet babies, which has been amazing for exposing and growing our brand.

I have expanded my shop to feature items for all sizes + genders, ranging up to 3XL adult. In November 2014, we began to offer screen printed apparel and are SO excited to continually change things up and bring you exclusive and limited edition pieces each season.  We are also well known for many original 'crazy/curly haired' t-shirts, which is extremely gratifying for me. Growing up with this unruly mane, I have quite a bit of (funny) things to say about it - I'm so glad others can relate! Our 'Brushing My Hair' shirt, 'WORLD/CURLS' shirt, 'GOOD CURLS' shirt, and 'Rock Those Curly Q's' shirt, are some of our most popular, just to name a few.

In January 2015, we had our second son, who was born at 34 weeks. His journey has inspired my 'Prematurity Awareness Collection' that you can find in our shop's categories on the main page. Products from this collection give back to March of Dimes' Prematurity Campaign. This is something I'm very passionate about and hope to spread awareness for continually. My family is the backbone of my business. Between them and my amazing customers, I would not be able to continue to do what I do.
Since moving here to our own platform in May 2016, so many amazing things have happened and we've stayed busier than ever.

We also welcomed our third baby -- a sweet little girl in July 2017! Our business and family continues to grow and I am so thankful everyday. What started as a passion to create cool threads for kids + mamas coupled with a desire to stay home with my babies, has expanded beyond my hopes and dreams. It's a huge honor to know I am involved in a small piece of your memories and photos to look back on. I cannot thank my incredible customers, brand team, and supporters enough for the ongoing love for this little company!

All photos courtesy of Bre Geiger of The Sentimental Mama 
and Celine Taylor of Celine Taylor Photography

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